Top 9 Scents

Compiled by Scent Marketing Institute/SCENTtrends

1. Feel safe, secure and nostalgic: Talcum powder
2. Be more alert: Peppermint, citrus
3. Relax: Lavender, vanilla, chamomile
4. Perceive a room as smaller: Barbecue smoke
5. Perceive a room as bigger: Apple, cucumber
6. Buy expensive furniture: Leather, cedar
7. Buy a home: Fresh baked goods
8. Browse longer and spend more: Tailored floral/citrus scents
9. Develop road rage: Unpleasant smells (rotting rubbish, air pollution

Note: Individual memory plays a role. If you have had a traumatic experience involving vanilla, you probably will not find that smell pleasant at all.




The above scent marketing trends should play a role in the design style for any given project. Kathi incorporates the sense of smell wherever needed in her design assignment whether in a home staging with the sweet aroma of freshly baked chocolate chip cookies or a retail establishment's citrus scent flowing throughout the store.  The scent plays a large role in the success of the design.